Champion System UK

Serving hundreds of clubs throughout the UK, Champion System has been making waves in the technical apparel market internationally since its launch in 2005. Offering top-quality hand-made cycling clothing using European fabrics and modern construction techniques, the company has developed and refined its garments in collaboration with some of the sport’s leading professionals, including WorldTour team UAE Team Emirates, featuring such star names as Alexandre Kristoff, Dan Martin and former UCI World Champion Rui Costa.

Champion System are known for their solid commitment to pioneering innovative garments that can be customised with virtually any design. Along the way they have revolutionised sublimation printing, redefined garment construction and simplified the custom ordering process.

Whether it’s a personalised jersey for yourself, or record-breaking speed suits, they provide race-proven garments, an unlimited design service, and commitment to quality whilst enabling teams to showcase their own brand.

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Steely Eyed Clothing

Steely Eyed is a brand of clothing aimed at the determined individual. The brand was hatched after a wet and wild mountain bike ride on the Isle of Skye. That look, that determination to finish the ride no matter what the weather gods sent us. It stirred up the deep emotions that grab your soul when the path you choose gets tough. That look. That stare which has haunted athletes throughout time in events and races. Be it long days in the saddle chasing the sunset or the first step to running an ultra.

Whatever your sport the Steely Eyed Biker brand represents equality, strength and choice. It has no gender differentiation. It only has style and attitude. A brand that separates you from the rest. Go that extra mile with a dash of style. Forward momentum is obligatory. Keep focused!

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Transition Cycling Coaching

Transition Cycle Coaching is one of the UK’s premium online cycle coaching companies. We specialise in working with all abilities of riders, from novice to elite, who have full time jobs and family commitments. Whether you have 5 hours a week to train or 35 hours a week, we can build a specific focused training regime just for you.

All our training is delivered through Training Peaks and data is analysed in WKO4.The beauty of this system is it’s simplicity, all your training schedules can be viewed online on a computer, or just one click away on your mobile device. Transition Cycle Coaching are experts in the field of online power based cycle coaching, although you do not have to have a power meter, we can still approach your training using old school methods such as heart rate data and perceived effort.

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Ultimate Sports Engineering

Ultimate Sports Engineering (USE) founded in 1990 in Sussex is motivated by cyclists with an obsession of creating the ultimate in state-of-the-art components to improve performance and enjoyment.

Having started with the world’s first suspension seat post has meant that this passion has made for a better design which has transferred into different cycling disciplines from: mountain biking to road, road racing, time trialing, triathlon and track.

This is all available to help all cyclists achieve their best potential with the finest materials, top composite layups and the best aerodynamics. Better design means better fit; this means we provide an unrivalled commitment to give you your best performance yet.

USE is clear about its aim – To make cycle components that are strong, safe, light and look great. This has been proven through assisting in achieving many titles, highlighted by Olympic Gold and Tour de France King of the Mountain.

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Proper Cleaner by Guy Martin

Bike cleaner by Guy Martin!! 70% of the world is water, why ship it?

Just the refills, all you need is a bottle and water..and something that needs cleaning!

This is the 1st product to be released by Proper Cleaner and it’s the workhorse of the range. For cleaning your push bike, motorbike or owt else with wheels (or tracks) on, week in week out, it’s the tool for the job. Just fill your bottle with your own water (750ml), drop in a complete capsule, give it 30 seconds and a shake and it’s reet.

The liquid is fully biodegradable, alkaline based and it’s not tested on Nigel the Dog or his mates. It’s safe to use on all surfaces, including carbon fibre and anodized parts, nor will it affect the performance of your disc brakes. You get 1.5 litres of cleaner, but because we’re not shipping you 1.5 litres liquid it has a smaller carbon footprint than other cleaners on the market and the technology behind it is trick!

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Colin Henderson Photography


Colin Henderson Photography specialises in mountain and adventure sports photography to suit the needs of communications, design and PR agencies, editors, athletes and outdoor clothing and equipment manufacturers worldwide.

I offer photographs of athletes and models as they interact with the outdoor landscape, e.g. backpacking, mountaineering, trail running, cycling, surfing, etc. My experience of many of these sports, plus my project management skills and self-reliance outdoors, gives me the ability to plan complex photo shoots, even in remote locations, and ensure I am in position to consistently deliver my clients high-quality, creative images that meet their requirements.

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Cooksons Cycles

Cooksons Cycles

Top local bike shop run by some of the friendliest people. Also home to a number of great bike racers. The store specialises in Trek, Scott, Giant, Mongoose, GT and We The People bikes, with a huge range of parts, clothing and accessories.

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Mount Zoom


We’re into cycle racing and great lightweight components, stuff that will help you zoom up and down hills.

We deal with some of the world’s best manufacturers, get product, test it, ride it, race it, refine it and race it some more. If it’s good enough we’ll offer it at a great price.

Don’t be misled by our low prices, you’d be paying twice as much in the shops with the traditional distribution chain. We’re bringing it to you pretty direct, cutting out middlemen.

If you need a tin to put soap or potpourri in we don’t do it. Our products are pretty naked. We have minimal packaging, so they’re better value and we get a warm feeling inside doing a little bit for the environment.

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Hit the North


Hit the North offers a unique experience for cyclists of all abilities and persuasions. The unique mountain bikes mixing it with cyclocross bikes format for two hours on a very varied four mile course is now becoming a firm favourite, with many of the riders taking part saying that it was “one of their favourite events” and vowing to return next year.

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SportSunday Event Photography


Sportsunday Event Photography Ltd was formed in 2010 by David & Laura Bradshaw after many years in social photography. We have an open vision to cover all amateur sport. Cycling, both on and off road, fell running, long distance ultra runs, triathlons and more recently open water swimming dominate our portfolio.

We try to support our local cycling, running and triathlon clubs by supplying any images requested for websites and publicty. We have even been known to provide the much needed “cake stop” on local cycling events. Sportsunday now cover events as far afield as Derbyshire and the North East, Wales and the Lake District using the knowledge of local photographers. We try and encourage people new to sports photography by providing them with a web based outlet for their images.

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Squirt Lube


Squirt is an emulsion chain lubricant for cycling. It lubricates better, stays on the chain longer and keeps the chain clean. It is a wax based, long lasting dry lube that does not contain harmful solvents, is 100% biodegradable and environmentally friendly. With various waxes with unique properties, it is ideal for any cycling condition. It was developed to lubricate over longer distances and keep the chain clean, for both mountain biking and road cycling. No degreasing is required nor recommended.

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